BRAND
HISTORY

/ 威蔻的诞生
VFCOOO 威蔻男装诞生于时尚之都意大利米兰纳维利区 (Navigli ),承袭了罗马帝国的古典艺术精神,融合进当代亚平宁半岛的时尚风情。这里汇集了全球最优秀的男装设计师资源,VFCOOO 男装设计师注重经典与个性的演绎,重塑当代都市男性的新美学观。
VFCOOO mens wear, established in nacigli, milan, italy, has inherited the classic art spirit from the roman empire,and integrated with modern fashions of apennine peninsula.VFCOOO is a design center staffed with the world’s best designers of men’s wear, who focus on the representation of classic tastes and different personalities, aiming to reshape the new aesthetic view of the contemporary metropolitan gentlemen.
BRAND
PROFILE

/ 品牌简介
VFCOOO 男装,以“艺术 个性 极致 融合” 为品牌理念,不动声色地将精致典雅融入都市生活。 VFCOOO提供的不仅是服饰,而是一种新的美学生活观。VFCOOO设计师匠心独运,在作品中重 塑时尚男士的新美学观,以时尚品牌表达态度,不流俗、不盲从、不追逐。并非目空一世的拒绝, 而是有选择的兼容并蓄。

VFCOOO男装引领风尚却不为潮流所限。重塑经低昂却不拘泥传统,探索极致而不失实用主张,穿 越时间与空间的界限,将都市男士对经典与I颠覆的双重渴望融合变成现实。
 
Vfcooo men's clothing, with "artistic personality perfection fusion" is the brand idea, quietly elegant can be incorporated into the city life. Vfcooo provide is not only clothing, but a new aesthetic outlook. Vfcooo designers proceed in reshaping the new aesthetic fashion men, expressed in fashion brand attitude, not him, do not blindly follow, don't chase. Not empty I refused, but have a choice of eclecticism.

Vfcooo men's fashion but is not limited by tide. To reshape the warble but not traditional, explore the acme and practical proposition, wear the boundaries of the time and space, the urban men desire for classic and I subversion of the double integration into reality.
BRAND
POSITIONING

/ 品牌定位
时尚精神
永无止境的设计探索,苛求完美的工艺格调。

核心理念
艺术、个性、极致、融合的国际高端设计师服装品牌。

设计风格
以典雅精致融入都市生活,重塑古典却不拘泥传统,探索极致而不实用主张。
 
FASHION SPIRIT
The design of never-ending, demanding perfect craft style.

KEY IDEAS
An International High-class International Designer Fashion Brand with a Combination of Art,Individuality,Perfection and Fusion.

DESIGN FEATURES
With classic elegance and delicateness,the brand seeks to provide a new life style for modern urban life.The brand reshapes classic styles but never adheres to the antiquated traditions.It explores perfection but never neglects pramatism.
BRAND
ADVANTAGE

/ 品牌优势
产品优势
意大利米兰设计团队引领男士时尚服饰设计思想和潮流,站在时尚男装设计的最前沿。 严格按照国际高端品牌产品标准,选择最佳面料和制作工艺进行品质控制。 国际奢侈品的品质要求,面向全球选择最优质的高级面料。

生产基地
与国际品牌拥有同等标准的产品生产经验和资源。
拥有专门的国际水准服装生产加工基地。
符合国际标准的生产供应链支持系统。

营运管理
国际化、专业化、规范化、数据化的高效的营运团队作支持。
 
ADVANTAGES OF PRODUCTS
With a team of fashion designers from Milan,the brand is a trendsetter in terms of fashion design thoughts and trends and always remains a vanguard in men’s wear design field.

Our prducts are produced strictly by following high-class international product standards. The products are made with the best quality fabrics and excellent workmanship,as well as strict quality control.

Our products are produced by following the standards for international luxury goods,and are made with fabrics selected from the best quality ones across the globe.

PRODUCTION BASE
Production experience and resources of the same standards for international brands.
Special clothing production and processing base following international standards.
support system of supply chains following international standards.

OPERATION MANAGEMENT
Internationalization,specialization,standardization,digitalization and support of an efficient operation team.

CONSUMER
GROUP

/ 消费群体
年龄和职业
28-45岁,都市精英男士,中高收入的企业老板、商界中高层、高级白领、自由职业者。

社会状态
有经济实力和社会地位,希望通过时尚个性的着装风格塑造个人形象和展示个人魅力。

生活状态
社会精英人群,拥有独立经济基础,出入高档社交场会
 
AGE AND OCCUPATION GROUPS
Metropolitan elites aged between 28 and 45,such as entrpreneurs,middle or high rand executives, senior white collars,and freelancers with middle range and high incomes.

SOCIAL STATUS
Individuals with financial solvency and decent social status,and those who hope to shape a good personal omage and show their personal charms through fashionable dressing styles.

LIFE STATUS
Elites of upper class with good economic status and those who frequently visit high-end social occasions
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